The work focused on improving the app experience, search campaigns, and acquisition decisions to increase orders and reduce their cost.
The available data shows that the cost per order was SAR 50 before reaching the figure shown later. So the work was tied to improving the app experience and the acquisition and conversion path, instead of looking at the campaigns alone.
These are the execution elements confirmed in the case presentation, with no platforms or details added beyond what is stated.
Working on the experience the user goes through inside the app.
Using search campaigns within the path to increase orders.
Reviewing acquisition decisions with the aim of increasing orders and reducing cost.
We show the units as they appeared, without adding revenue, spend, or a period that is not available.
Dr. Mohammed Fawzee helped lead the strategy and improved the acquisition and conversion path.
The page states the number of downloads and orders and the cost per order before and after improvement as they appear in the case. It does not show the execution period, spend, sales, or profit, so we do not add or infer these indicators. The result also does not represent a guarantee for another project.
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We review the customer experience and the acquisition and conversion path together before deciding where improvement starts.
The cost per order was SAR 50, and the figure shown after improvement is SAR 35.
Improving the app experience, search campaigns, and acquisition decisions to increase orders and reduce cost.
He helped lead the strategy and improved the acquisition and conversion path.
No. The figures shown relate only to downloads, orders, and cost per order, and are not enough to add sales or profit that are not stated.
