Platform setup

Setting up a new business or store, from strategy to the first campaign

We put the launch stages in one sequence: strategy, then identity, then the website or store, then tracking, then the first campaigns. One party follows the sequence so that no part is built before what it depends on has been settled.

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When do you need this service?

When you start from zero and need the right order

Many problems in a new business come from the order of work: a website built before the offer is settled, or ads that start before tracking is set up.

01

A new business in Saudi Arabia or the UAE

You have an idea or a product and need an integrated launch plan instead of dealing with several separate parties.

02

An online store before launch

You need to choose the platform and prepare the store, identity, and tracking before the first campaign.

03

A new digital platform or service

You want to launch a platform or a new line of business inside an existing company, with a clear path and decision indicators.

The difference between the two services

Platform setup or growth strategy?

Both services start from strategy, but their starting points differ.

Platform setup and strategy

For a new business, store, or platform that has not launched yet. It covers strategy and execution together: the identity, the website or store, tracking, and the first campaigns.

Marketing and growth strategy

For an existing business that has customers, data, and channels, and needs its growth priorities ordered before spend increases. See the growth strategy service.

Scope of work

The setup stages in order

You can start from any stage if what comes before it is settled. We review what you have first so we do not redo finished work.

Strategy and market research

The market, the priority audience, the offer, and initial pricing, at a depth that fits the size of the decision. Market research.

Brand identity

Positioning, messages, verbal and visual identity, and a usage guide. Brand identity.

The website or store

Choosing the platform and building the pages or the store on WordPress and WooCommerce, or setting up Salla or Zid as needed.

Tracking and measurement

Setting up the order, purchase, and contact events and connecting them to analytics tools and ad platforms before launch.

First campaigns

Setting up the ad accounts in the business’s name, and first experiments on messages and audiences with an agreed test budget.

The first 90 days review

Reading the results and deciding what continues and what changes, then handing the next-phase plan to your team or to us.

What fits and what we do not offer

An organized launch with clear limits

A fit if

  • You are launching a new business, store, or platform and want one party to follow the sequence.
  • You have a launch budget and a separate budget for the first campaigns.
  • The decision maker is available for approvals at every stage.
  • You want the accounts and assets to be in your business’s name from the start.

What we do not offer within this service

  • Company formation, licensing, or government and legal procedures.
  • Financing or finding investors.
  • Native mobile apps or large custom software systems.
  • Promising specific sales before the market is tested.
How we work

Five stages, with an approval decision at the end of each

01

Setup

The goal, market, resources, timeline, and what is already done.

02

Strategy

The market, audience, offer, messages, and launch plan.

03

Build

The identity, then the website or store, then tracking, with each part approved.

04

Launch

Final testing, then the first campaigns with a test budget.

05

Review

Reading the results and setting the priorities of the next phase.

FAQ

About the platform setup and strategy service

What is the difference between platform setup and growth strategy?

Platform setup is for a new business that has not launched yet, and it covers strategy and execution up to the first campaigns. Growth strategy is for an existing business that has data and channels and needs its priorities ordered before expanding.

Can we use you for only some of the stages?

Yes. If you already have an identity or an existing store, we review it and start from the next stage. The aim is not to redo finished work and not to build a part on an unsettled foundation.

Which platform do you build the store on?

We choose after understanding the products, how the store will be managed, payment and shipping needs, and the budget. Salla or Zid may suit a quick start, and WooCommerce may fit better when you need more flexibility.

Is the ad budget included in the setup cost?

No. Ad spend, platform subscriptions, and hosting are paid directly from the business’s accounts. The setup cost covers the work itself within the agreed scope.

What happens after the first 90 days?

We deliver a review of the results and a plan for the next phase. Your team can continue the execution, or we agree on a monthly service such as ad management or content.

How much does it cost to set up a new platform or store?

It depends on the number of stages required, the size of the store or website, and the number of markets. We show an approximate range on the pricing page, and we send a specific proposal after the setup stage.

Are you getting ready to launch a new business, store, or platform?

Send a short description of the idea, the market, the expected launch date, and what you already have ready, and we will suggest the right order of stages. You can also review the approximate price ranges or use the contact page.

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