Launching a business or product
You need a name, a message, and a consistent look before the website and campaigns, rather than fixing them after launch.
Brand identity
A brand identity that starts with research, before the logo and colors
We define where your brand stands in the market, what it says and to whom, then turn that into a verbal and visual identity and a usage guide your team applies across the website, ads, and content without improvising each time.
Back to all servicesWhen do you need this service?
When appearance alone does not explain why the customer chooses you
An identity is not just a new logo. It is a decision about market position, promise, and message, followed by a consistent way of expressing it.
A brand that looks like its competitors
The offer is good, but the messages, images, and colors are close to what others offer, so customers struggle to tell you apart.
Inconsistent communication
Every campaign, designer, or writer presents the brand differently, because there is no single reference the team relies on.
Scope of work
From research to a guide you can apply
The depth changes with the stage of the business and the number of markets and products, but the order is fixed: we understand the market first, then decide the position and message, then design.
Market and competitor research
A review of how competitors present themselves, what customers say, and the gaps the brand can occupy.
Positioning and brand promise
Spelling out who the brand is for, what problem it solves, and why it is chosen over the available alternatives.
Message architecture
A core message and supporting messages for each segment, with the proof behind them and the objections they address.
Verbal identity
Tone of voice in Arabic, preferred and avoided vocabulary, and examples of headlines and short copy.
Visual identity
The logo or its refinement, colors, Arabic and Latin typefaces, and the style of images and supporting elements.
Brand guide and applications
A concise usage guide and sample applications on the website, social posts, and presentations, according to the agreed scope.
What fits and what we do not offer
An identity that serves a business decision
A fit if
- You are preparing to launch a business or enter the Saudi or UAE market.
- You want a brand that can be told apart from competitors for a clear reason.
- The decision maker is ready to take part in research and approval sessions.
- You need a guide that your team or any later implementer can use.
What we do not offer within this service
- A quick logo without research or a decision about the brand’s position.
- Trademark registration or related legal advice.
- Printing, signage, or packaging production.
- Copying another brand’s identity or coming close to it in a misleading way.
How we work
Five stages that end in an identity you can apply
Setup
Defining the goal, markets, audience, decision makers, and available materials.
Research
A review of competitors, customer feedback, and the market, plus sessions with your team.
Positioning and messages
Approving the brand’s position, promise, and message architecture before any design.
Design
Visual and verbal directions, then developing the approved direction.
Guide and handover
The brand guide, files, and sample applications as agreed.
FAQ
About the brand identity service
What is the difference between brand identity and visual identity?
Visual identity is part of brand identity: the logo, colors, fonts, and images. Brand identity starts before that, with the brand’s position in the market, its promise, its messages, and its tone of voice, and then the look comes to express it.
Why do you start with research before design?
Because design without a clear decision about the audience, the competitors, and the promise turns into personal preference. Research makes the choice of visual and verbal direction something you can discuss with reasons, not taste alone.
Can an existing identity be developed instead of built from scratch?
Yes. If the brand has a recognized value among customers, developing the messages and elements may be better than a complete change. We decide that after the research stage.
Does the service include writing the messages in Arabic?
Yes, the verbal identity and core messages in Arabic are part of the scope. If you need a version in another language, we agree on it within the scope before we start.
How long does the brand identity service take?
The duration varies with the depth of the research, the number of markets and applications required, and how quickly approvals come. You get a clear timeline after the setup stage.
How much does brand identity cost?
It depends on the depth of the research and the scope of applications. We show an approximate range on the pricing page, and we send a specific proposal after the first conversation.
Does your brand need a clear point of difference before launch or expansion?
Send a short description of the business, the market, and the target audience, and we will tell you whether brand identity is the right step now. You can also review the approximate price ranges or use the contact page.