Case study 01 — Perfume store

From improving the buying journey to 29,000 orders

The case combined landing page tests, customer-generated content, and improvements to ads and the purchase experience in one path.

Perfume store growth to 29,000 orders
Perfume store
29,000orders
SAR 11 milliondocumented sales
SAR 862,000ad spend
Starting point

One path between the ad and the purchase experience

The available data does not show a prior figure for orders or sales. What it does show is that the work was not limited to ads; it combined what happens before the visit with what happens inside the landing pages and the purchase experience.

What was done

Four elements working within one journey

These are the execution elements confirmed in the case presentation, with no channels or details added beyond what is stated.

01

Landing page tests

Testing the pages that receive visits within the buying journey.

02

Customer-generated content

Using this type of content in the work on the message and the purchase experience.

03

Ad optimization

Improving the advertising work as part of the path, not as a separate element.

04

Purchase experience improvement

Linking the improvement to what the customer sees and does until the order is complete.

Results

The figures available from the project

Sales are documented by the client or from the client’s website, and the remaining figures are shown as they appear in the case data, with no derived indicators or percentages added.

29,000orders
SAR 11 milliondocumented sales
SAR 862,000ad spend
M
Dr. Mohammed Fawzee’s role

Leading the strategy and overseeing execution

Dr. Mohammed Fawzee led the strategy and oversaw execution on this project.

i

Data limits

The page states the number of orders, the documented sales, and the ad spend as they appear in the case. The data shown does not include the execution period, profit, or any derived indicator, so we do not add or infer them. Project sales are not M Zee’s revenue, and the result does not represent a guarantee for another project.

Services related to this case

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Ad campaign and performance management Websites and landing pages

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FAQ

About this case

What did the work include in this case?

Landing page tests, customer-generated content, and improvements to ads and the purchase experience.

What role did Mohammed Fawzee lead?

He led the strategy and oversaw execution for this project.

Does the SAR 11 million figure represent M Zee’s revenue?

No. The figure is documented project sales, not M Zee’s revenue.

Can the same result be expected for another store?

No. The result belongs to this project, its starting point, and its execution path. Any new project needs a review of its data and circumstances first.

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