What was the starting point?
We describe the situation or indicator the improvement path started from, as far as the available data allows.
Case studies
Clear results, with context that explains how they were achieved
M Zee is a digital marketing and growth agency working with companies in Saudi Arabia and the UAE. Here we present the starting point, what was done, the available results, and Dr. Mohammed Fawzee’s role in each project, so the numbers stay understandable without exaggeration or ready-made promises.
Selected cases
Three growth paths in different sectors
Each case has its own page showing what we know, what was done, and what the figures shown actually demonstrate.
Perfume store
Case 01
From improving the buying journey to 29,000 orders
Landing page tests, customer-generated content, and improvements to ads and the purchase experience.
29,000orders
SAR 11 milliondocumented sales
SAR 862,000ad spend
Dr. Mohammed Fawzee led the strategy and oversaw execution on this project.
Read the case study
Home services
Case 02
17,000 downloads and 2,700 orders
Improving the app experience, search campaigns, and acquisition decisions to increase orders and reduce cost.
17,000downloads
2,700orders
SAR 35cost per order, instead of 50
Dr. Mohammed Fawzee helped lead the strategy and improved the acquisition and conversion path.
Read the case study
Travel and tourism
Case 03
From 200 trips to expansion in 4 European countries
A multi-channel plan, landing pages, sales analysis, and corporate partnerships to support expansion.
11,000trips over 4 years
3,500trips in 2024
300%growth in corporate contracts
Dr. Mohammed Fawzee led the growth and expansion track for this project over four years.
Read the case studyHow we present the work
Each case answers four questions
The aim is not to show an isolated number, but to explain how it relates to the work done and to the role Mohammed led.
What was done?
We list the execution elements visible in the case without adding unverified details.
What were the results?
We show the available units and periods as they are, and do not turn them into broader claims.
What was Mohammed’s role?
We distinguish between leading the strategy, overseeing, and helping improve the path, depending on each project.
Limits of the data shown
The figures belong to each project as stated on its page, and sales figures are documented by the client or from the client’s website. They do not represent M Zee’s revenue or a promise of a similar result. When a period, unit, or additional indicator is not available, we do not infer it or add it to the story.
We will not copy another client’s experience onto your project
We start from your numbers and your current stage, then define where the opportunity is and what deserves testing first.
FAQ
How to read the case studies
Do these results mean every project will reach the same numbers?
No. Each result is tied to a different starting point, market, offer, budget, and execution path. We use the cases to show how we think and work, not to offer a ready-made guarantee.
Are the figures shown M Zee’s revenue?
No. The figures are the projects’ results as explained in each case. A project’s sales are not M Zee’s revenue.
Why does the description of Mohammed’s role differ from one case to another?
Because the role shown follows what happened in each project: leading the strategy and oversight, helping lead the strategy and improving the path, or leading growth and expansion.
Can we discuss a case similar to our sector?
We can start a conversation about your project’s situation and numbers. We review the similarities and differences first, before suggesting any scope of work.